San Siro, the most titled stadium in the world and Temple of Soccer with more than 4 million visitors per year, becomes a brand: Milano San Siro (MSS).
A very appealing trademark in Italy and abroad as well, symbol not just of sport, but also of great music concerts, internationally renowned events and Made in Italy products. San Siro Stadium is in the heart of sport fans, starting from those of A.C. Milan and F.C. Internazionale, two of the most important and famous soccer teams in the world: with its iconic shape contributes to represent the city of Milan from over 85 years.
Milano San Siro is real emotion lived through an involving guided Tour in the architecture‚Äôs most important and fascinating places. San Siro Stadium hedges in the widest collection of memorabilia – cups, historic shirts, shoes, artistic objects, and items of every kind – that have marked the history of worldwide soccer legend.
The exclusive Store offers a complete range of various items: Inter and Milan official products and Milano San Siro (MSS) merchandising styles. A dedicated radio also aired on web (Radio San Siro – Straight to the Supporters‚Äô Heart) makes the atmosphere even more exclusive.
Milano San Siro, the absolute brand of worldwide soccer, combines together the values of:
1. High international value associated with high awareness of Inter and A.C. Milan trademarks;
2. Strong representative identity for its unique architectural structure, a distinctive symbol of Milan;
3. Historicity of a ‚Äúmyth that has lasted over 85 years‚ÄĚ (since 26 September, 1926) that transmits over time from one generation to the next;
4. Made in Italy and therefore a combination of tradition and modernity, aesthetics and functionality;
5. Emotion beyond the world of soccer through big concerts and events of international renown‚Ä¶ ‚ÄúMore than Football‚ÄĚ;